While most are beautifully shot and/or very appropriate for the Instagram audience – some have been bashed for their “out of touchiness.” The idea of Instagram advertisements is great, don’t get me wrong. Brands that desire a strong emotional connection with consumers can really make this platform work well. Just don’t’ blow it. Check out this recent article from AdAge about Instagram’s move to daily advertising.
Things are not always as they appear is the precept of Honda’s newest TV spot. “An Impossible Made Possible” is the message that highlights improved CR-V features such as better mileage for the 1.6 i-DTEC Diesel model. Forced perspective and anamorphic illusions create a mind-bending ad for the CR-V. At one point, the car rapidly approaches a row of five concrete traffic bollards. As you cringe in preparation for the impending crash, the camera pans right to reveal the barriers as painted asphalt illusions, allowing the CR-V to effortlessly drive through. Try repeated viewing to catch all the creative illusions Honda applies in this innovative car commercial.
According to ComputerWorld, revenue from mobile ads and searches more than doubled in the first half of 2013, reaching $3 billion, as advertisers began seeing value in offering ads over tablets and smartphones.
The increase was 145% over the $1.2 billion recorded for the first half of 2012, according a report released yesterday by the Interactive Advertising Bureau.
Analysts and the IAB attributed the surge in mobile to several factors, including an ability to better measure the success of mobile ads.
Marketers continually look for ways of creating buzz and engagement with target consumers. Media based products such as films and television shows often have a difficult time accomplishing this type of effective brand engagement in real life situations outside the movie theater or home viewing environment. The marketing team behind the remake of the movie Carrie – launching on October 18th – have created an amazing example of experiential marketing that nails the brand. Check out this video.
A year in the making, September 25-27 marks Turner Broadcasting’s first-ever trend conference. Conceived, developed and produced by Native Marketing, the conference will present a 360º interactive look at trends shaping the future of entertainment, media, technology and pop culture. The conference will be an exclusive event for Turner employees and will be held in their state-of-the-art Atlanta Studios. Speakers engaged and coordinated by Native Marketing include Intel’s chief futurist, Steve Brown; Fast Company Editor-at-Large, Jeff Chu; Coca-Cola’s global connections strategist, Brad Ruffkess; Starlight Runner’s Caitlin Burns; CEO of video crowd-sourcing powerhouse PopTent, Nick Pahade; and many more. The conference will feature a first look at Turner’s new upwave network featuring General Manager, Molly Battin. Native Marketing is facilitating a series of workshops on the day following the event for a private group of Turner employees so that the connections made during TrendSpire can cultivate future projects for Turner. Other companies interested in developing customized internal trend conferences can reach out to Craig McAnsh, Native Marketing’s President and Creative Director at cmcansh(Replace this parenthesis with the @ sign)native-marketing.com.
As Smart Treat’s line of nutritious snacks continues to grow distribution nationally through healthful grocers like EarthFare and WholeFoods Markets, they reached out to Native Marketing to improve their overall brand look. The Native team was brought on board to redesign the Smart Treat logo and create packaging for 15 delicious products ranging from Cranberry Walnut Granola to Chocolate Macaroons and Cran-Raspberry Krispies. Smart Treat products are vegan, non-gmo, gluten-free, wheat-free …you get the idea. We look forward to working with Smart Treat in the future on related projects.
ReNew Life and Walgreens once again tapped Native Marketing to design a line extension to the successful PureLife Naturals series of nutritional supplements. Native Marketing developed the product name and package design for the new Daily Health Packs on an extremely tight schedule to meet the rush needs of our client. PureLife Naturals supplements are available exclusively at Walgreens’ stores across the country.
After developing the Ultimate Body Press logo in the spring, Native Marketing has been appointed to expand the modern redesign to the website and across various social media platforms. Expected to debut this month, the new look will be applied to Ultimate Body Press’ Facebook and Twitter pages as well as their YouTube channel. Native Marketing has additionally completed the Ultimate Body Press animated video introduction to revamp their growing video presence online.
Bored with your bland, depersonalized smartphone charger? Does its indistinguishable features lead you to misplace it or confuse it with the thousands of others provided by manufacturers? Los Angeles-based iCordination has not only added bold colors into the mobile charger category, but they’ve designed an extended USB cord to relieve our necks from craning over desks, couches, and night stands to answer phone calls when our iPhones need a well-earned REACHarge. Native Marketing has named, branded, and designed packaging for several new consumer tech products from iCordination that enhance mobile phone charging. These innovative products will be on shelves nationally at The Container Store for the 2013 Holiday season.
The definition of value is changing, according to bestselling author Bernadette Jiwa, and if we want to tell the story of our brand to customers, then we need to first understand those customer’s values. In her newest blog post, Jiwa asks for marketers to consider why customers might buy their product. Do consumers make purchases out of necessity? Fear? What about convenience? Jimmy Choo heels and Beats by Dre headphones are valued not necessarily for their performance, aesthetic value, or quality, Jiwa asserts. Customers buy these products “to reinforce the story they tell those around them”. Follow the link to read more from this distinguished author.