A billboard for engineering university UTEC in Peru purifies air up to five blocks away. The campaign is a “do, not say” approach to the importance of an education in engineering and technology. Situated within the construction site of UTEC’s new campus, the billboard can filter 100,000 cubic meters of air per day. You can watch a video about the project for more details.
Samsung recently released its first curved UHD television in Europe and is promoting with a brilliant and cinematic TV ad by CHI & Partners . Unlike other electronics commercials, this one perfectly captures the real reason why you NEED this TV. The spot was filmed entirely in 4K (which is to say – four times Full High Definition). CHI & Partners shot this on location in New Zealand with Park Pictures. Check out the awesomeness. Hopefully we’ll be seeing this television and this commercial in the US soon.
The collaboration will create the largest full-service agency in Western North Carolina, Native Marketing and Element Advertising have entered into a strategic business agreement that will bring the branding, marketing, creative and management talents of both agencies under one roof. The partnership unites some of the most respected advertising and marketing executives in the region, including Element founding partners Jack Becker, Rob Young and Matt Levin, and Native Marketing founder Craig McAnsh.
Read official press release here: PressRelease ElementNative.
While researching for a Native Marketing new client – Boyle Enterprises – we discovered a unique magazine ad for Nivea that recently ran in Brazil. The ad doubles as a solar charging panel complete with USB charging port. That’s right, an advertisement in a magazine that captures sunlight to charge your smartphone so you never have to leave the beach! What a wonderful idea Nivea! Here’s a link to the video.
While most are beautifully shot and/or very appropriate for the Instagram audience – some have been bashed for their “out of touchiness.” The idea of Instagram advertisements is great, don’t get me wrong. Brands that desire a strong emotional connection with consumers can really make this platform work well. Just don’t’ blow it. Check out this recent article from AdAge about Instagram’s move to daily advertising.
Things are not always as they appear is the precept of Honda’s newest TV spot. “An Impossible Made Possible” is the message that highlights improved CR-V features such as better mileage for the 1.6 i-DTEC Diesel model. Forced perspective and anamorphic illusions create a mind-bending ad for the CR-V. At one point, the car rapidly approaches a row of five concrete traffic bollards. As you cringe in preparation for the impending crash, the camera pans right to reveal the barriers as painted asphalt illusions, allowing the CR-V to effortlessly drive through. Try repeated viewing to catch all the creative illusions Honda applies in this innovative car commercial.
According to ComputerWorld, revenue from mobile ads and searches more than doubled in the first half of 2013, reaching $3 billion, as advertisers began seeing value in offering ads over tablets and smartphones.
The increase was 145% over the $1.2 billion recorded for the first half of 2012, according a report released yesterday by the Interactive Advertising Bureau.
Analysts and the IAB attributed the surge in mobile to several factors, including an ability to better measure the success of mobile ads.
Marketers continually look for ways of creating buzz and engagement with target consumers. Media based products such as films and television shows often have a difficult time accomplishing this type of effective brand engagement in real life situations outside the movie theater or home viewing environment. The marketing team behind the remake of the movie Carrie – launching on October 18th – have created an amazing example of experiential marketing that nails the brand. Check out this video.
A year in the making, September 25-27 marks Turner Broadcasting’s first-ever trend conference. Conceived, developed and produced by Native Marketing, the conference will present a 360º interactive look at trends shaping the future of entertainment, media, technology and pop culture. The conference will be an exclusive event for Turner employees and will be held in their state-of-the-art Atlanta Studios. Speakers engaged and coordinated by Native Marketing include Intel’s chief futurist, Steve Brown; Fast Company Editor-at-Large, Jeff Chu; Coca-Cola’s global connections strategist, Brad Ruffkess; Starlight Runner’s Caitlin Burns; CEO of video crowd-sourcing powerhouse PopTent, Nick Pahade; and many more. The conference will feature a first look at Turner’s new upwave network featuring General Manager, Molly Battin. Native Marketing is facilitating a series of workshops on the day following the event for a private group of Turner employees so that the connections made during TrendSpire can cultivate future projects for Turner. Other companies interested in developing customized internal trend conferences can reach out to Craig McAnsh, Native Marketing’s President and Creative Director at cmcansh(Replace this parenthesis with the @ sign)native-marketing.com.
ReNew Life and Walgreens once again tapped Native Marketing to design a line extension to the successful PureLife Naturals series of nutritional supplements. Native Marketing developed the product name and package design for the new Daily Health Packs on an extremely tight schedule to meet the rush needs of our client. PureLife Naturals supplements are available exclusively at Walgreens’ stores across the country.