A one-day Clarity Sprint from Native Marketing can help create your plan to emerge from the pandemic disruption.
VIDEO MEETING • PHONE CALL • AT OUR ASHEVILLE STUDIO • AT YOUR OFFICE
As you are preparing to climb out of the massive disruption caused by the COVID-19 pandemic, there is no better time to find clarity, fast. You will be competing against everyone else emerging from lockdown, so you will need to be strategic, clear and concise as you re-enter the marketplace. What will your business become in 2021 and beyond? How will you talk about your brand to consumers, your B2B customers or other stakeholders? Why will customers be motivated by your pivot to a more virtual product or service?
Clarity Sprints are facilitated sessions that help you quickly and confidently distill, clarify, and uncover clear direction for your marketing, brand, and business challenges.
Facilitated Clarity Sprints.
Clarity Sprints are streamlined and simple. Our process includes a Pre-work Briefing phone call, a customized Clarity Sprint Work Session and a Pathways Report that anchors the day’s work in a formal artifact to guide your action steps.
We merge our facilitation, marketing strategy and big idea experts with your team through a process of distilling complexities, refining key message hierarchies and prioritizing impacts.
Ultimately we deliver a clear set of solutions in a day instead of a month.
Clear Solutions in One Day.
1. DIAGNOSE
Our simple input template makes it quick and painless to create a Clarity Sprint brief that identifies your unique challenge. A two page online form prompts you with clear questions to guide the input process. We then schedule a kick-off phone call to review the brief and dig into other relevant project context.
2. FACILITATE
Clarity Sprints use a unique framework to design and facilitate an interactive work session that transforms what you already know about your product or service, your target audience and your barriers to success into fresh and actionable solution pathways. Each Clarity Sprint is a custom-designed half- or full-day work session that results in clear pathways and solutions. Clarity Sprint work sessions are:
Energetic & Interactive
Experiential
Inclusive, Ego-Free Zones
Organized and Organic
Challenging to Existing Ideas and Ways of Working
A Native Clarity Sprint Work Session can be conducted at your office, our work studio in Asheville, NC or any location where you may be hosting an offsite event.
3. REPORT
Following the work session, Native Marketing will summarize the experience and develop a Clarity Sprint Pathways Report to serve as your guide to actions. In addition to strategic action items, our report will also include any of the more tactical concepts, ideas, copy/tag lines and even product names that may have been generated during the Clarity Sprint.
Sprint Topics Include:
Post-pandemic communications plan
Brand positioning & strategy refinement
Clarifying business and brand strategy
Messaging hierarchy
Focus your design, creative, story
New product and service development
Creative/marketing brief development
Purpose, vision, mission, and values
Jump starting your agency client pitch
Naming and nomenclature
Clarity Sprints are Ideal for:
Brands and businesses that have pivoted due to COVID-19
Founder-led, early stage companies without marketing support.
Brand and marketing teams.
Creative agencies.
Entrepreneurs / Solo-preneurs launching up to the next level.
DTC or SaaS brands looking to hone website presence and messaging
Quickly penetrating your business challenges will save time, energy and money. Generating confident and fresh solution pathways will help galvanize your company’s push for success. Since our process is unattached to your company history - we are invested only in you and and your successful outcome.
About our Clarity Sprint Team
BRODY HARTMAN
Brody is a certified Purpose Guide and lead Clarity Sprint facilitator. He has 20+ years experience facilitating brand, strategy, and design sessions for clients ranging from the Fortune 100 to startups. He held leadership roles in top creative agencies in New York and San Francisco. In his capacities as a strategist, creative catalyst, writer, and facilitator he led projects for Whole Foods, the International Museum of Women, Ben & Jerry's, T-Mobile, Safeway, Jamba Juice, Disney, Stonyfield Organic, Oracle, and the Olympics.
Craig McAnsh
Craig’s primary role in the Clarity Sprint process is to become part of the client marketing team - fully participating in the working session to seek clarity. He is an experienced leader in the advertising, marketing and media industries and has proven success creating connections between consumers and brands by generating big ideas that leverage the power of culture. CRAIG HAS WORKED WITH CLIENTS AS DIVERSE AS McDONALD’S, Cartoon Network, The grammy’s, campari, walgreens, chase bank, renew life and the american heart association.
Clear solutions in a day
Challenges are pretty common, but fresh solutions are rare. Why?
Marketing and business challenges can be layered, dense and overwhelming.
Clear solutions become obscured from view for a variety of reasons — internal teams often need an external guide.
There’s a tendency to over-think challenges and devise overwrought solutions that further complicate the best way forward.
Over our 20+ years of experience, we have seen many companies who get so close to a new plateau of success, but just can’t find a clear path to the finish line. These are the companies who often just need a fresh, smart, fast and effective push to power through to their next level.
To help businesses and brands with this critical need, Native Marketing has developed CLARITY SPRINTS — a proprietary process that quickly and confidently delivers clear direction through your marketing challenges. CLARITY SPRINTS use a unique framework to design and facilitate an interactive work session that transforms what you already know about your product or service, your target audience and your barriers to success into fresh and actionable solution pathways. We merge our facilitation, marketing strategy and big idea experts with your team through a process of distilling complexities, refining key message hierarchies and prioritizing impacts. Ultimately we deliver a clear set of solutions in a day instead of a month.
