Back in 2014, I helped guide a company’s rebranding to focus on “real human connections.” We could see the signals that would inform this direction including the rebirth of physical independent bookstores, increasing vinyl record sales, and the like. Humans are social animals and crave physical connections.
Read MoreThere has been a lot of talk lately about the future of work. Recent articles in Forbes, Inc. and other publications offer up some of the key ways our jobs and work will change in the future.
Read MoreOk, it’s official. The idea of consumer experience has reached the saturation point in marketing management conversation. We get it. CX has quickly become one of the most important brand differentiators within our marketing arsenal. People who enjoy an amazing experience with your brand will be your best consumers. So, as smart marketers, let’s spend some time breaking that statement down for maximum understanding and impact. The key words to focus on here are PEOPLE — AMAZING — BRAND.
Read MoreAs I walk outside my New York City office near Broadway and Prince, I see few indications of a change in the consumption habits taking place around the world. The sidewalks in every direction are packed with shoppers carrying such a collection of bags they are quite literally creating pedestrian gridlock. But this is Soho, home to the “one percent” as well as those pretending to be for a few days. But marketers don’t be mislead. Throughout most of the world’s economies there is a major shift in consumption underway that I believe is about to establish a new normal of more conscious consumption.
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