Ok, it’s official. The idea of consumer experience has reached the saturation point in marketing management conversation. We get it. CX has quickly become one of the most important brand differentiators within our marketing arsenal. People who enjoy an amazing experience with your brand will be your best consumers. So, as smart marketers, let’s spend some time breaking that statement down for maximum understanding and impact. The key words to focus on here are PEOPLE — AMAZING — BRAND.